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Case Study: The Alpmobil
Scandinavian electric vehicle (EV) maker, THINK, and its Swiss distribution partner, M-Way teamed-up with eco-tourism pioneer Alpmobil to offer visitors to resorts in the Swiss Alps a totally carbon-neutral transportation option for use on their vacation.
PROMOTING ELECTRIC VEHICLE TRANSPORTATION
The E-Mobility program was designed to promote the use of battery-powered electric vehicles while also exposing tourists to the availability of sustainable and environmentally friendly transportation options in the region.
TOURING THE SWISS COUNTRYSIDE IN ANECO-FRIENDLY ELECTRIC VEHICLE
A fleet of 60 THINK City EVs were available to rent in the Central region of the Swiss Alps at a special rate of approximately $57 per day (60 Swiss francs) through 30 hotels, resorts and other points of interest in the area. Alpmobil marketed the service and took reservations through its website, www.alpmobile.com.EV charging was made available around the region through more than 20 battery charging points that have been installed in the area – powered by renewable hydroelectric generated electricity derived from local mountain waters, reservoirs and dams.